The £1 Million Project to Boost British Coastal Tourism

£1 million of VisitEngland’s Discover England Fund will be spent on a new tourism project to open up coastal areas including 22 miles in East Lindsey. The “England’s Coast” project, led by the National Coastal Academy, aims to popularise the British coastline, by using interactive video technology. This innovative technology will allow holidaymakers to make coastal itineraries so they can plan the perfect holiday. 

This project’s target audience are European visitors, mainly German, French and Dutch, and this tool will allow them to create personalised itineraries for the North East, South, South West and East coasts. Visitors can plan their dream holiday; they will be able to choose from a selection of each region’s greatest coastal locations and activities. They will also be able to book activities and the accommodation that meets their holiday needs. 

“The Coastal Pass” is the successful pilot “England’s Coast” will be modelled on, which gained a year's funding from the Discover England Fund. This new project has been awarded £1 million over two years from the same Fund. 40% is match-funded by the National Coastal Tourism Academy, along with partners from both the public and private sector.